Percane & Pergatti

Posted on

Derrick Lin


Design: Designo Design
Project Type: Produced
Client: Serpet Nutrition
Location: Londrina, Paraná, Brazil
Packaging Contents: Pet food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Located in Sertanópolis, northern Paraná, Serpet Nutrition is the manufacturer of super premium pet food lines Percane and Pergatti.

Both lines went through a redesign of all the packaging of their products, making them more modern and consistent with the market.

A new concept was developed for packaging, exclusive color charts for each line, choosing a mascot for each product, creating a playful and relaxed look with strong emotional appeal to the consumer.

The result was attractive packaging that communicates all the qualities of the product, increasing the visibility of the brand and the value perceived by the consumer. The project counted on the development of a total of 10 packages and is signed by Designo Design, an office specialized in packaging and has been active in the area for 18 years.