Deal Meal

Posted on

Derrick Lin


Agency: Xhbt_Branding
Graphic Designer/ Illustrator: Mariam Mahmoud
Project Type: Concept
Location: Cairo, Egypt
Packaging Contents: Homemade meals, Deals, Food
Packaging Substrate / Materials: Cardboard, Plastic

Conceptual project for a home-made food brand. Deal Meal has a different set menu everyday. The product is delivered directly to your door step, freshly made. The product is perfect for working moms/ dads who have no time to cook but need a quick alternative for fresh meals everyday for themselves and their children.

The logo is hand sketched then vectorized. The playful round characteristics of the logo type implies friendliness, making it attractive for children as well as adults. We decided to use saturated colors to grab attention and imply “everyday deals” yet seem appealing and gives you the indication that the food is fresh.