Euphoria Tea

Posted on

Derrick Lin


Design: White Studio Istanbul
Project Type: Concept
Location: Istanbul, Turkey
Packaging Contents: Green Tea
Packaging Substrate / Materials: Paper

Euphoria is a traditional fresh green tea brand appealing niche audience. Design’s main purpose was to stand out and vary from common tea packaging designs. In view of target audience’s delectation and purpose of distinctness; a clean, modern and eye-pleasing design was created.

What’s Unique?
The design of the packaging has more of a masculine attitude accompanied with elements of nature which wakes the sense of luxury while communicating natural message in a straight-forward manner.