Finger Lakes Gin

Design: Sage Lilly
Project Type: Student Project
School: Pratt Institute
Course: Product Environment Material
Tutor: Michael Gerbino
Location: Brooklyn, USA
Packaging Contents: Alcohol, Gin, Spirits
Packaging Substrate / Materials: Glass, Vinyl, Cork
Printing Process: Digital Printing

Finger Lakes Gin is based on the physical characteristics and attributes of the Finger Lakes Region in Upstate New York. This Spirit seeks to attract a less serious and more artistic audience with its less than formal illustrative bottle design.

What’s Unique?
The bottle and its label play with their own transparency and the amount of liquid within, allowing the patron to see both sides of the blue hand wrapped around it.