Reef Saltworks

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Design: Clara Tandi
Project Type: Student Project
School: RMIT University
Course: Bachelor of Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Salt
Packaging Substrate / Materials: Watercolor Paper, Cardboard, Magnets
Printing Process: Digital Printing

Reef Saltworks is a concept packaging for artisan salt from the Great Barrier Reef to be sold at major Australian airports. Reef Saltworks celebrates salt and is reflected in its packaging. As the salt will endure flights and lots of hand-passing, the packaging is thoughtfully made to be sturdy and compact, yet special and still feels like a gift. The sleeve tells the story of where the salt comes from; water colour and salt painting of the Great Barrier Reef landscape.

It encapsulates a treasure chest-like box that securely holds the ‘treasure’, salt from one of the most pristine waters on Earth. The chest can be readily placed at kitchen counters, ready to be liberally sprinkled on top of meals. And easily stored with the magnetic clip seal. The chest can be reused infinitely, plastic was only used to keep the salt hygienic. As minimising wastage and preserving the Great Barrier Reef is one of the brand’s mission, the packaging is recyclable and 10% of profit goes to help preserve the Great Barrier Reef.