Project Type: Produced
Client: La Mejor Artesanos
Photographer: Gustavo Serrano
Product Launch Location: Europe
Packaging Contents: Pre-cooked products
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
The Best Artisans is a new company that is dedicated to the handmade manufacture of high quality pre-cooked products. Our work in this project has consisted in the creation of the whole new brand strategy, which includes the design of a new corporate identity and also the design and development of the new packagings, which show the potential customer the product’s potential, to put the sale in the linear of the mass-market food retailers its two main products: a handmade dough to make homemade breads and pizzas; And its main product: an artisan bread bun stuffed with Spanish sausage “chorizo de León”.
The radical change of image and the care in the details to appear in the mass-market food retailers.