Hot Hounds

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Agency: Rethink
Creative Director: Ian Grais / Chris Staples / Leia Rogers / Hans Thiessen
Art Director: Dosh Osholowu / Ashley Visvanathan
Writer: Daniel DeBacker / Ella Dalling
Designer: Ashley Visvanathan
Print Producer: Scott Russell / Karen Lai
Photographer: Bill Hawley / Brian Ceci / Eric Arnold / Dosh Osholowu
Illustrator: Ashley Visvanathan
Broadcast Producer: David Fraser-Winsby
Editor: Alijah Monckton
Props: Ken Malley
Account Services: Lindsay Magrane / Shelby Stefaniuk
Amplification Strategist: Aliz Tennant / Samantha Cheng
Amplification Coordinator: Brett Young
Location: Canada
Project Type: Produced
Client: Earth Paws
Product Launch Location: Canada
Packaging Contents: Dog Treat
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Every year hundreds of dogs die in hot vehicles. To help bring awareness to this growing trend, we teamed up with Earth Paws and created Hot Hounds — the first and only car-baked dog treat. After being baked inside a 160°F vehicle on a hot summer day, the treats were packaged and sold in-store and online. All proceeds from their sale were donated to the SPCA.

What’s Unique?
The packaging utilizes a wholesome look and feel to help showcase an alarming message.