24 ANS Cognac

Design: WIN Creating Images
Location: Germany
Project Type: Concept
Packaging Contents: 24 year-old cognac
Packaging Substrate / Materials: Green glass bottle
Printing Process: Screen printing with golden finishes

This case study features a shape exploration for a new cognac with the aim of creating a visually stunning manifestation for the bottle and the packaging design. We wanted it to be nothing less than the centre of attention at the bar.

To fulfil this ambitious aim we broke category codes for both the pack design and container. We took our inspiration from the world of luxury products. Beautifully considered details paired with gold foil and embossed finishes on the carton and bottle give the product the visual impact we aspired to. Lines changing in thickness represent the complex flavour profile of this product. The result is a simple and beautiful elegance.

What’s Unique?
Combining the world of luxury with the segment of daily bar beverage.