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Design: ThinkBoldStudio
Creative director: Hugo Marques
Location: Portugal
Project Type: Produced
Client: 3 lids Rum Ltd
Product Launch Location: United Kingdom
Packaging Contents: Rum
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil stamping, emboss

Liverpool Old Dock Spiced Rum is tribute to Liverpool’s Old Dock. Celebrating the Rum, Tea and Spices were imported into the docks. The rum, imported from Guyana, will be flavoured with spices from around the world and Oolong Tea from China. When built, the Old Dock was a huge risk, but it paid off handsomely, paving the way to many decades of dock expansion on both sides of the river. It was one of Liverpool’s greatest contributions to progress in world trade and commerce.

What’s Unique?
The vintage mood of the design and colours, blended with a premium feel added with copper foil and the engraved illustration make the packaging visually rich and attractive on the shelve.