Design: Bizongo DesWorks
Project Type: Produced
Product Launch Location: India
Packaging Contents: Milkshake Tetra Packs
Packaging Substrate / Materials: Monocarton
Printing Process: Offset
“Cavin’s is a well-established brand with a varied offering of products within the ambient dairy category. Cavin’s will soon be available with a range of SKUs across the Milkshakes & Lassi category in a pack of 6 & 12 to be sold across the e-commerce and modern trade channel.
Cavin’s approached us to come up with an innovative and highly creative packaging artwork for Cavin’s Milkshakes & Lassi – pack of 6 & 12 outer box. After gaining a clear understanding of Cavin’s as a brand and the dairy category, we came up with concept of ‘Sharing is #SoGood’. This concept extends the goodness of Cavin’s to the goodness of sharing through the use of speech bubbles to bring in the concept of sharing. It uses commonly used phrases and exclamations to bring in the joy of sharing Cavin’s with friends. This concept fit the brief well in creating a unique packaging artwork for Cavin’s pack of 6 & 12. Adaptation of the design across the various flavour variations was a challenge as well.”