Agency: ThinkboldStudio
Creative director: Hugo Marques
Location: Portugal
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping, emboss, digital print

Triple distilled and non-chill filtered, Wild Rambler Irish Whiskey has been produced using only the finest ingredients from the island of Ireland. The handcrafted blend of grain and malt whiskey has been matured for a minimum of three years in first-fill bourbon casks, resulting in a beautifully balanced and smooth Irish whiskey. The design direction was inspired by old letters and organic ornaments, the blend between both visual elements makes the beholder appreciate with more depth and makes it intriguing.

What’s Unique?
The mood between the stamping foil, vintage illustration and old letter script background makes it visually intriguing and the strong emboss makes it stand out from the shelf.