Anthon Berg CNY Packaging

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Derrick Lin


Agency: IDna Group
Senior Designer: Line Arlander
Creative Director: Per Madsen
Location: Denmark
Project Type: Produced
Client: Anthon Berg (Part of Toms Group)
Product Launch Location: United States
Packaging Contents: Chocolates

2020 marks the Year of the Rat on the Chinese zodiac calendar. And each year, Anthon Berg introduces a limited-edition box of chocolates for this particular target group, to be sold in one of the world’s largest wholesalers ‘Costco Wholesale”. IDna Group have created a design that embraces the yearly change in zodiac sign while ensuring recognition and a strong brand awareness.