Design: Xiaoxiao Ma
Location: United States
Project Type: Student Project
School: Academy of Art University
Course: Package Design 2: Executing 3D Design
Tutor: Thomas McNulty
Packaging Contents: Glassware
Packaging Substrate / Materials: E-flute

Hay is a brand from Denmark with an ambition to create contemporary furniture that uses sophisticated industrial manufacturing to satisfy all the needs of today’s modern living. The can-shaped glass which is a nod to beer containers or classic soda containers which have been popping up in the trendy restaurants and bars. The clear glass with an inverted lip is a fun way to serve beer, juice, soda, and cocktails.

My solution was to create packaging that functions well and is sustainable, mindfully-constructed. My audiences can enjoy interacting with it. The dieline is environmentally friendly. I used E-flutes which are excellent sources of fiber for recycling. I was inspired by a clever can-shaped glass design. The precise lines on the package emphasize a dynamic glass shape and show consumers what is inside each box.