Tony Vespa

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Agency: WICKED
Head of design: Tomer Zakai
Location: Israel
Project Type: Produced
Client: Tony Vespa
Product Launch Location: Israel
Packaging Contents: Pizza
Packaging Substrate / Materials: Cardboard

Tony Vespa, a famous pizza chain in Israel that has a unique attitude.

We designed a new brand language based on old tattoos under the brand statement: Pizza is eternal.