Agency: Beeswork Design & Production Ltd
Art Director: Winston Cheng
Founder: Chi Wing Lee
Project Type: Produced
Client: SINO AUSTRALIA PTY LTD
Product Launch Location: Global
Packaging Contents: Shampoo, Conditioner
Packaging Substrate / Materials: Plastic
Printing Process: Embossed
EUTOPIA Organics made in Australia, deliver high standard organics formula in shampoo and conditioner to worldwide. Our team designing the brand identity and packaging design on the project.
The brand name “EὐTOPIA” is Greek mean Utopia. Eὐtopia can be mean that possesses highly desirable or nearly perfect qualities for its citizens.
As high standard organics is the brand core value, we don’t want to any other graphics to disturb “organics”, so we just designed the ὐ pronunciation to be the brand symbol (Organic touch) and we use a stone press on the product and then the logo display on it.
The bottom logo is simple & impressive, as current marketing are using a lot of label, color, graphics & information to attracted consumer attention.