Masstige cosmetics

Posted on



Agency: Молоко
Creative director: Denis Misiula
Management: Ksenia Zheltko
Design: Christina Mohor, Evgenia Pirogova
Location: Belarus
Project Type: Produced
Client: Massige
Product Launch Location: Belarus
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Plastic

Masstige’s «PURE BALANCE» cosmetics series is a line of 7 products ideal for daily care of troubled skin. All means complement each other and form a complex to combat imperfections of the facial skin.
So, as a result, we design a package that reflects the properties of «PURE BALANCE» as well as possible.

The skin has its own relief and unique properties – it’s a celebration of individuality. That’s the main reason we got free rein, the reason why we designed packages this way.

We’ve created a prototype of a skin cover in graphic form. Each skin cell in contact with a cosmetic product creates its own graphics. We reflected this with abstract geometric lines and bright color accents on the packaging. Also, we used a concise and easy to read font.