Yades Wines

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Agency: Chameleon Visual Communication
Illustrator: Olga Simoni
Naming, Concept, Design And Print Editing: Anastasia Smyroglou
Sketch Creation: Olga Simoni
Location: Greece
Project Type: Produced
Client: Zervas winery
Product Launch Location: Greece
Packaging Contents: White, Red And Rose Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset Printing With Foil Stamping

Yades, according to Greek Mythology, were seven sisters, seven nymphs. They were living in the area of Epirus in Greece, where is the location of my client’s winery. Zeus trusted them with the raising of Dionysus, the god of wine and to reward them, he turned them into seven stars.

The concept was to incorporate Greek mythology, the geographic area that was important as far as the quality of wine is concerned and of course the wine. The brief for the illustration was about seven ancient Greek dressed women that we could edit and separate for the three different editions. A coated wine paper was used and hot foil stamping was applied in different coloured tunics.

The product is addressed mainly to tourists in Greece, who want to try a local wine and buy it as a gift.

What’s Unique?
Conceptual presentation of the new product in accordance with the client’s demands. Original artwork was commissioned and custom shape cutting was ordered to incorporate the company’s logo. Luxury printing production with three different hot foil stampings was applied.