Agency director: Igor Palichev
Designer: Sergey Dmitriev
Project Type: Produced
Client: Ufa Gypsum Company
Product Launch Location: Russia
Packaging Contents: Building dry mix
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Packing for dry gypsum-based building mixes. The packaging design is based on the image of the gypsum element. Such elements are used as decoration of facades made in the classical architectural style. The design idea is to show that BARKRAFT dry building mixes are a classic of quality. Previously, an identity was developed for this client. The three lines present in the corporate identity of the company have also become the packaging design. The dynamics of the strips symbolizes the movement of a spatula along the wall when finishing work. Complementary colors of strips in different packaging lines are a marker for distinguishing product types.
The use of classical architectural elements in the design of the packaging makes it unusual for this segment of the product, emphasizes its “individuality” and uniqueness. The analogy with the classics puts the product in the “rank of elitism”. The packaging looks aesthetically pleasing, easy to remember and talks about the product so that you want to buy it.