Dabiz Muñoz XO Sauces

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Derrick Lin


Agency: Supperstudio
Creative Director: Paco Adín
Account Director: Lourdes Morillas
Account Manager: Susana Seijas
Illustrator: Ricardo Cavolo
Industrial Designer: Luís Valmaseda
Private Label Brand Manager: José A. Rojano
Location: Spain
Project Type: Produced
Client: Dabiz Muñoz / El Corte Inglés
Product Launch Location: Spain
Packaging Contents: Condiments and Sauces
Packaging Substrate / Materials: Plastic bottle
Printing Process: Flexography

What has chef Dabiz Muñoz inspired to create his first collection of sauces? The packaging reflects the universe of travels, cultures, and flavors that revolve around his head.

Dabiz Muñoz is the youngest chef to win three Michelin stars and one of the most avant-garde creators on the culinary scene. The design answers the attitude of Dabiz Muñoz, a rebel chef looks for amazing mixers. The shape of the package is reminiscent of the characteristic Dabiz Muñoz’s haircut (Mohican style). The illustrations place the chef in the center of the bottle, allowing himself to be inspired and influenced by everything around him that helps to create each sauce.

The complete collection includes eleven sauces, available exclusively at El Corte Inglés supermarkets.

What’s Unique?
A Rebel packaging, different shape, and silhouette that connects with the image and the visual universe of Dabiz Muñoz, one of the most awarded chef in the world.