4Life Mineral Water by Doi Chaang

Agency: Prompt Design
Executive Creative Director: Somchana Kangwarnjit
Designer: Nuttawuth Luengwatthanakul
Designer: SKJ
Designer: Napapach Sunlee
Illustrator: Nuttawuth Luengwatthanakul
Photographer: Eakkachai Jakkawanpitak
Retoucher: Pantipa Pummuang
Location: Thailand
Project Type: Produced
Client: Doi Chaang Coffee Original Co.,Ltd.
Product Launch Location: Thailand
Packaging Contents: Mineral Water
Packaging Substrate / Materials: PET
Printing Process: Gravure Printing

Springwater is naturally produced and is available from the source of mineral water from Doi Chaang, Chiang Rai (Northern Thailand). This water is the natural product from the abundant fertile forest where we have to respect for habitat and environment.

What’s Unique?
The package illustration is to convey how the animals live their lives with the water. The wavy lines and animals explain about the animals living with the water resource. For example the flamingo flying, the tiger swimming and the crocodile crawling in the wavy lines which represent the beauty of water waves.

These pictures are reminding us that water is the life support of all living things. This is where the brand 4Life Mineral Water comes from!