Derrick Lin


Design: Safa Shami
Location: United Arab Emirates
Project Type: Student Project
School: American University of the Emirates
Tutor: Arafat Al-Naim
Packaging Contents: Spices
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The project is re-design of Danat spices package to make it more attractive. Eye-catching packaging design plays a significant role in a buyer’s decision today. The addition of the Arabic logo is to promote the Emirati product identity and to communicate with the customers in more than one language.

What’s Unique?
In my design, my target is to create functional ” easy to use” and 100% plastic-free sustainable package design to reflect brand values and the future plans of the company and contribute to promoting the product further.