Design: Visionary Playground
Location: United States
Project Type: Produced
Client: Flecha Azul Tequila
Product Launch Location: Global
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass Bottle
Printing Process: UV, Foil, Emboss, Texture
Flecha Azul Tequila is a small batch ultra-premium tequila that is handcrafted in Jalisco, Mexico using filtered volcanic water, brick-oven cooking methods, and the highest-quality blue Weber agave. This premium tequila uses responsibly sourced ingredients and contains zero additives.
Each label is hand placed. The bottle is custom made with etched engraving. The labels use embossing, foil and spot uv on top an ultra linen paper with an incredible texture. Each lid is custom made with a copper coin placed on top. Subtle details are placed strategically throughout the labeling such as agave plants, founder signatures and abstract accents.