Design: André Candeloro
Project Type: Produced
Client: Lëpety Snack – dog food
Product Launch Location: Brazil
Packaging Contents: Dog food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Lëpety is a line of snacks for dogs totally natural and balanced with essential nutrients for the health of pets.
The name Lëpety comes from a variation of the French word le petit, the little one. The vibrant and cheerful brand identity, like any happy pet, portrays cheerful tones and illustrations that reverse the logic of a walk with the dog. With a variable chromatic system and very inspired by the urban culture of large cities, it uses reticles, collages and posters to communicate the product.
Huge care was taken in creating the illustrations to make the product unusual and different at the point of sale. Using special colors and a high level of technical printing to ensure that all planning, commitment and organization reaches those who mattered most: the buyer and his pet.