The Enchanted Forest

Derrick Lin


Design: Elena Gamalova
Location: Bulgaria
Project Type: Concept
Packaging Contents: White spiced rum
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing, Gold Foil Stamping

The client
Distillery Blue Lagoon, New Caledonia a small and unique distillery of the islands.

The objective
Create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with the customers.

The solution
The label design that we created takes people back in the time of discoveries, legends, and adventures.

The bird living in the Enchanted Forest is a symbol of joy – a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness.

Dive deep into the historical roots of the tropical Enchanted Forest and his legendary spiritual drink. There is nothing quite like enjoying and celebrating life with a glass of this uniquely crafted drink of a paradisiac island of New Caledonia.