Japa Hall

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Derrick Lin


Design: Douglas de Souza
Location: Brazil
Project Type: Concept
Packaging Contents: Japanese Food
Packaging Substrate / Materials: Paper and Plastic
Printing Process: Digital printing

The following project is the redesign and repositioning of a well-known Japanese food restaurant in the city of Juiz de Fora, which underwent reformulation in its entire process and contacted me so that we could work together to restructure the brand. As a starting point, we sought to have an understanding of the brand from the operation of the restaurant in question to have an assessment of customer service, then we tried to understand the history of the brand and the naming so that from there we enter the contact points with the clients.

After all the evaluations it was noticed that there were several points of faulty contact, these were remedied through a position little explored by them previously that came with the use of packaging that showed a little of the brand’s DNA and its concept. All the brand positioning and design philosophy was based in part on Japanese culture, this can be seen mainly in the logo that refers to oriental types mixed with a little bit of architecture.

What’s Unique?
This project in has something special for connecting with the architecture of the restaurant and for having in itself a part of the DNA of the cultural styles of Japan, I believe this has made the project much richer.