Design: THE NEAT TRICK
Project Type: Produced
Client: MR. MAKHANA
Product Launch Location: India
Packaging Contents: Makhana – Spicy Snack
Packaging Substrate / Materials: Tin Cans and Plastic Packets
Printing Process: Screen Printing
Mr Makhana brought about a change in healthy snacking with deliciously flavoured foxnuts.
Brand identity and packaging design for this project were steered through with the objective of keeping it all different, yet commercial. We named the brand Mr Makhana to personify this guilt-free munchie and the logo design was inspired by a moustache that lent the brand a human quality. The Packaging Design features exclusively hand-drawn illustrations expressive of the process of sourcing the product.