The Neat Trick

New Delhi, Delhi, India

Eye Spy: A Journey of Sensory Discovery

Eye Spy is a premium blended craft whisky that marries the artistry of Scottish distilling with the meticulous touch of Indian bottling. This exquisite spirit embodies a spirit of mystery and intrigue, inviting connoisseurs on a captivating journey of sensory discovery.

The brand’s identity is anchored by an enigmatic visual: an eye within an eye, seamlessly integrated with a key. This symbol represents the whisky’s hidden depths and the consumer’s role in unlocking its complex flavors. The name “Eye Spy” itself playfully alludes to both keen observation and the unveiling of coveted secrets.

The label design, inspired by the intricate mechanism of a lock, features a captivating interplay of lines and patterns, culminating in a striking visual representation of the eye. Eye Spy’s packaging elevates the experience further. The premium box, reminiscent of a classic literary tome, employs timeless design elements to create an aura of sophistication. Carefully crafted text adorns the exterior, enticing consumers to partake in this liquid narrative and unravel the enigma of Eye Spy, one exquisite sip at a time.