Homemade jam

Design: Evgeniya Antonova
Location: Russia
Project Type: Concept
Packaging Contents: Jam, confiture, marmalade, strawberries, apricot, food
Packaging Substrate / Materials: Glass jar, paper
Printing Process: Flexography, Digital printing, Screen printing

The task was to develop a packaging design for natural jam from berries and fruits.

The packaging material – clear glass – allows you to clearly see its contents. Can be recycled. I made a dark background and light letters to look like a blackboard and chalk.

The fruit is a fundamental element in the design, and for this I used lettering within the silhouette. The lettering is made in a funny style, with handwritten letters. I created all the inscriptions manually, scanned and digitized. The label turned out to be bright, attractive – just like the product itself, a delicious homemade natural jam.