PHANTOM sweet cigarettes

Design: Yashashree Chakole
Location: India
Project Type: Student Project
School: UnitedWorld Institute of Design, karnavati University
Tutor: Sambit Pradhan
Packaging Contents: Food packaging
Packaging Substrate / Materials: 230 gsm matte paper
Printing Process: Digital Printing

Phantom Sweet Cigarettes are one of those small things that made a huge difference in our lives.

It is known to be one of the most popular sweet candies that are being missed by the whole world especially by the 90’s kids that believed that it had the power to make them look super cool and influential. The brand itself projects a very straightforward aim to their audience i.e. anyone can be influential and cool just by having these sweet candies. These candies were shaped as cigarettes that had a white body made of mint and a red tip indicating the burning tobacco.

The Hurdle:
As this candy is been missed so dearly by the people of the 90’s generation, bringing back those sweet memories with a simple packaging won’t do justice to it.

Design Concept:
Designing an advanced interactive packaging for the target audience of 25+ age group for the brand, Phantom Sweet Cigarettes, by possessing the same look and feel of the product.

The packaging is designed in a way that is interactive, engaging and making the consumers look cool again in their present age group.

To do so, playing with the combination of the form, structure and the skeleton of the packaging was important. To maintain the same look and feel, the packaging was designed in a minimalistic way with same brand color which were defined from the color of the candy making it more interesting for the kids to get attracted to. By adding the same old school children puzzle game and a minimalistic illustration which interacts with the form of a package that looks like a skull, whose jaw could be opened and closed only to give you your candies in the form of the teeth of the skull, made this packaging more unique in itself.

In the End?
All you have is an elder version of phantom sweet cigarettes packaging, giving you the same old good vibes and an experience that leads you to your childhood memories.