Designer: Szymon Fischer
Photographer: Ian Keefe, Mohamed Masaau
Project Type: Student Project
School: Jan Matejko Academy of Fine Arts in Cracow
Packaging Contents: Prosecco, sparkling wine
Packaging Substrate / Materials: Glass, steel, plastic
Printing Process: Digital printing, engraving
“Miramare” is a concept packaging for the prosecco brand. It is inspired by the freedom of sailing and ocean waves. The name comes from the beautiful castle situated on the coast next to Trieste, Italy. The proportions of the bottle were based on the shape of the yacht seen from the bird’s eye view. The vertical pattern on the glass bottle resembles ocean waves and creates a unique aesthetic experience when the light comes through it. Silver medallion on the neck adds to the prestigious look and communicates the production number for limited series. You may now enjoy the taste of your favorite prosecco in a beautiful design while enjoying the yacht life.
The design stands out from the other packages for prosecco and creates the niche for itself. It also uses pattern on the glass to play with light, and distinguished by color from the traditional green packaging.