Design: Daniel Ligero
Project Type: Concept
Packaging Contents: Full Pizza
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
Pizzie word talks about the sophisticated of high-level gastronomy that is in the restaurant. The double ZZ in a serif font explains the pizza and cheese’s curves, and also the elegant atmosphere that you can find. The logo lives with a geometrical slide pizza with differents lines and a phrase “Pizza Italiana made in Barcelona”. These elements help the identity to works in their own full direction where the simplicity and the clean do the rest.
Unique and exclusive design trying to take the pizza to the next level, more sophisticated and clean.