Crusoe Treasure

Agency: Moruba
Illustrator: Yusei Nagashima
Location: Spain
Project Type: Produced
Client: Crusoe Treasure
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper, Cardboard

Crusoe Treasure, the world’s first underwater cellar and artificial reef, is located in the Plentzia Bay. The wine created by this truly one-of-a-kind project ages amongst marine life, and the bottles take on an extraordinarily nuanced appearance that simply must be shared. After maturing in American oak barrels the wine is ready to be placed under the sea. This is where it acquires its unique character, at the same time creating an artificial reef where more than 80 different species of marine life have been identified.