Agency: Barbara Design
3D artist: Daniel Quaresma
Project Type: Produced
Product Launch Location: Brazil
Packaging Contents: Cocoa powder
Packaging Substrate / Materials: Paper box
Printing Process: Digital printing
SuaviPan is a brand of healthy products, which contacted us to develop its Cocoa Powder line. Thinking of the fit public, who always seeks good food, we brought bright colors and functional recipes to add more value and flavor to these people’s lives. This new product line was composed by the versions: 100% Cocoa and Organic Cocoa, both without sugar and without lactose.
The biggest challenge was to relate the product 100% to a healthy audience, keep it with an accessible identity, since its audience does not necessarily have great purchasing power, and yet, bring visual elements that draw a lot of attention on supermarket shelves.
For this project, we developed exclusive 3D images to represent what the product will look like in real life. Fidelity of textures, Pantone colors, and of course, the windows where you can see the alkaline cocoa.