The sensorial in its maximum potency. This was the core of the bar project for the Luckau chocolate brand. When we study in depth what really exists behind each chocolate project, we see that its format, ingredients and flavors are its most valuable assets, and in this case it was no different. For Luckau, the shape of its bars with its clean label proposal, are the most legitimate and proprietary points of the brand, which is why our graphic solution was 100% inspired by the hexagons drawn in the shape of chocolate.

The brand’s history was translated into beautiful words and, with step-by-step illustrations of the production of each flavor, it composed the inside of the package, expanding the consumer experience and creating a strong link between the two ends.

 

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