Design: Barbara Design
Location: Brazil
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper bag and box

Deer Coffee is an Argentine company that came to us for the creation of its visual identity and also its packaging. In the first contact with the briefing, we identified words that translate the essence of the brand: family, origin, delicacy and elegance.

The company is run by two twin sisters and for this reason, we decided to use inspiration from their biggest family bases, fundamental in the first stages of the project.

As a symbol and name of the coffee shop, the representation of a deer was chosen, an animal that translates the wanderer and hunter life of the twins’ father. The colors directly reflect the brand’s elegance and sophistication.

What’s Unique?
Inspired by the Patagonia mountain ranges – to the south – and Jujuy – to the north – we develop shapes and textures that translate the shades of these mountainous reliefs in Argentina.