Coração Duo – Valentine’s Day chocolate

Design: Barbara Design
Location: Brazil
Project Type: Produced
Client: Luckau
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper box
Printing Process: Foil stamping

Valentine’s Day refers to love. Not a love alone, but one that is shared and, therefore, special.

There is no better gift than that given with passion. One that completes and demonstrates, in every detail, the size and intensity of what you feel. Each look, each touch and each flavor can represent love.

And how do you show love for the one or the one you love than with chocolate? After all, “love is the ingredient that makes our lives more tasty, and turns into unforgettable unions”.

The creative basis of the project was based on the choice of a typography that could convey some characteristics of Belgian chocolate and could be minimalist, sophisticated and unique. Its harmonic curves allowed us to design an exclusive heart that, together with the choice of the perfect finish, filled the background of the packaging, without, however, stealing the protagonism of the product.

This is a chocolate heart with a lot of filling and our decision to represent it on the front face was totally strategic, as we seek to attract the consumer through the eyes. Thus, by showing the syrup dripping through the heart, we seek to abuse the “appetite appeal” in all product promotion.

Thus, the duo heart brings a chocolate with two intense and irresistible flavors. The palettes that accompany the packaging follow the same logic and are, as main colors, powerful and unmistakable: 100% red and 100% pink.

As a finishing touch to this long creative journey, we still apply hot stamping throughout the packaging (one of the most sophisticated finishes on the market) and added the use of a ribbon with the same vibrant colors and brand elements.

An irresistible, surprising and passionate Valentine’s Day!