Design: C P Samyuktha Nair
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Socks
Packaging Substrate / Materials: Paperboard
Printing Process: Flexography

Birds of Bata is an attempt to redesign the existing sock packaging of the brand BATA. Samyuktha Nair wanted to enhance the experience of purchasing socks by replacing the regular flap and hook structure. Taking inspiration from the wings of penguins, the emotion of care and warmth along with an innovative structure similar to that of the body of the bird is sure to catch the attention of the user. Penguins huddle together to create warmth and that’s what the display should be, loads of love and care.

What’s Unique?
The structure of sock packaging has be replaced with a nature inspired one. The structure is one that will catch the attention of the customer, even from behind the cashier where it generally camouflages.