Agency: Rumah Kemasan Bandung
Graphic Designer: Crisan Damayanti
Project Type: Produced
Product Launch Location: Indonesia
Packaging Contents: Makeup
Packaging Substrate / Materials: LLDPE Plastic
Printing Process: Digital Rotogravure
Midira is a newcomer brand in makeup and beauty in industry in Indonesia. The brand identity was designed to be minimal yet sophisticated like their brand ethos. As a newcomer brand, Midira want to create an everlasting and impactful visual but there’s constrained budget in the material selection and manufacturing technology. We worked with Midira team closely to advise and guided them to choose material and manufacturing technology that could represent our values.
Consumer can directly see the color swatch without have to open the packaging. Since there’s a limited space in this design, the layout is designed to be informative and only give consumer relevant info about the products. The fluid one-line illustration of the product theme create a fresh look in the constrained limited space.