Agency: Dearness only.
Idea, Design & Copy: James Taylor
Printer: Pendragon
Photographer: Holliday Kedik
Location: United Kingdom
Project Type: Produced
Client: Artful Dodger
Product Launch Location: Global
Packaging Contents: Whisky
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Print

Night crawler and whisky liberator the Artful Dodger steals one-of-a-kind drams from the world’s greatest distilleries and makes them available to the masses. Dearness only worked with the Artful Dodger to design and produce a devious outer packaging that contains a series of puzzles, riddles and problems. Solve them and you can join the Artful Dodger’s whisky collective…

What’s Unique?
No other whisky packaging challenges it’s audience of whisky appreciators quite like this design. Buy and bottle, gather with friends and try to riddle yourselves in to the collective. You’ll need imagination, maths and maybe a little luck to decipher the clues and find the doorway.