Design: 327 Creative Studio
Project Type: Produced
Client: Portugal Boutique Winery
Product Launch Location: Portugal
Packaging Contents: Sparkling Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset printing, Foil stamping, Label overlay
An unique sparkling wine collection, from the clay-limestone soils of Bairrada, Portugal.
With a distinctive and bold identity, the concept of this 3 bottle edition, comes from its own name – Dinamite. The identity developed for this project arose from the need to differentiate and number the three wines.
Accordingly, we created 3 geometric sets – based on the dynamite silhouette – that became the face of this collection. With the intention of creating a label that would allow the consumer to interact with the product and express the metaphorical representation of “explosion”, we used an overlay label with a “fuse” that you can pull and rip, revealing the name of the product.
An overlay label with a “fuse” that you can pull and rip, revealing the name of the product. The fusion of the minimal style of the front label with the vintage approach on the back label.