Ravelli – Cookware 2020

Derrick Lin


Agency: The Hub Advertising
Creative Director: Nader Khalil
Art Director: Ahmed Khaleel
Location: Egypt
Project Type: Concept
Packaging Contents: Cookware
Packaging Substrate / Materials: Cardboard

A new revamped packaging design for a cookware brand in Italy. A range of 13 SKUs.

We wanted to take a luxurious approach, and the challenge was how are we going to combine a set of atleast 6 products together yet still make it look elegant and not cluttered.

We firstly went with the black granite look since our products have granite in them as a main ingrendient. We then thought of an elegant kitchen layout that would give us the opportunity to place the products in a neat way.

We believe that the design is what pops, even though the box itself is standard, the design takes ur Eliot and feel to a whole new level