Ryabina (Rowan) herbal tea

Design: Tanya Dunaeva
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Berries
Packaging Substrate / Materials: Can, glass, aluminum
Printing Process: Digital printing

Ryabina (Rowan) herbal tea packaging design is inspired by the beauty of Russian nature. Ecologically pure lettering experiment with cut potato allowed creation of unique forms. Clean minimalistic design with balanced composition makes you focus on product and force to acquire it.

Different combination of basic graphic elements gives opportunity to scale the concept over the different type of advertising means. Simple but effective pattern accomplishes the presentation. Brand Ryabina can offer customer several Russian traditional product lines made of berries: herbal tea, dry berries, jams, berry juices (Morse – Russian tradition drink), frozen goods. The Stars of Ryabina collection are Russia harvested: cranberry, sea-buckthorn, cloudberry, lingonberry, chokeberry, blackberry, raspberry, blueberries.

The marketing concept is applicable for grocery corporation who plans to expand additional sales scope. Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.