Masa’s Christmas Packaging

Derrick Lin


Agency: S&Co
Creative Directors: Julian Jaramillo & Oliver Siegenthaler
Art Directors: Felipe Osorio & Nicolas Galeano
Photography: Espacio Crudo
Location: Colombia
Project Type: Produced
Client: Masa
Product Launch Location: Colombia
Packaging Contents: Bakery
Packaging Substrate / Materials: Paper/metal
Printing Process: Offset

After a complicated year we brought some color to brighten up the end of the year. We decided not to use the traditional Christmas colors for the season’s packaging. Instead we decided to use phosphorescent colors that are very bright and vibrant. Together with overprinted typography, the packages surprise on the shelf and generate a different visual to celebrate a traditional season.