Designer: Minoru Higa ‘Kisho’
Art Director: Juanca Yto
Project Type: Produced
Client: Pacific Star
Product Launch Location: Global
Packaging Contents: Seafood
Packaging Substrate / Materials: Eco-Plastic
Printing Process: Flexography
Pacific Star of the group Investments Peru Pacific, It is one of the national brands with more presence in the marine food market. The brand has remained at the forefront of hydrobiological products with a great base in terms of quality and selection of its marine fisheries.
The project was based on redesigning the packaging system that currently does not allow its visibility at the point of sale. So that the result gives us a brand that is consistent with its premium value through a look and touch, which places us in the modern territory at the level of the graphic of privateers.
The new Pacific Star graphic system finds its power of recognition through the concept -Pacific Treasure- that attributes the courage of the pirates to the “treasure hunt” of the brand.