Agency: Pigeon Brands
Creative Director: Helena Yoon
Art Director: Cathy Chua
Designer: Cathy Chua, Sienna Skelton
Illustrations: Cathy Chua, Sienna Skelton
Beauty Shots: Marie-Ève Grégoire, Jacqui Albi
Project Type: Produced
Product Launch Location: Canada
Packaging Contents: Ice pops
Packaging Substrate / Materials: Cardboard
Pigeon Brands has re-designed Everreal’s two product – Real Pops and Real Sips.
Real Pops are organic cold-pressed juices flash frozen into ice pops – a childhood favourite treat without the guilt. Real Sips is an innovative product which could be infused into a glass or bottle of water to give antioxidants and other nutrients for healthier hydration.
Pigeon’s work spanned creative strategy, branding, packaging design, but also social media resources and virtual exhibit graphics, creating a more cohesive visual identity for every point of brand expression.
We gave a fresh make-over to the brand to appeal to young consumers who want products that are honestly real. With a small-batch, hand-crafted look to reflect Everreal’s approachable personality and tone of voice, the revitalized design for Real Pops and Real Sips achieved a new refreshing identity for the brand.