noon design + branding

Vasileos Irakleiou, Thessaloniki, Greece

Agency: noon design+branding
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Printing: Cabas S.A.
Location: Greece
Project Type: Produced
Client: Liakou Estate – Winery
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography, screen printing, foil stamping

Inspired by the natural environment surrounding the vineyards of the Liakou Estate which are located northwest of the emblematic rocks of Meteora, we designed this series of labels for their long-aged wines. This is an area designated as a protected habitat of the Natura 2000 network, including many protected species of flora and fauna. The hand drawn illustration on the label combines the natural elements of the surroundings, where a rock and a vine trunk form the capital letter L, creating an image that narrates the transformation and the geological history of the land.

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