Vegeria. Napoleon cake

Derrick Lin


Art director / designer: Igor Nechytailenko
Copywriter: Kostiantyn Kovalchuk
Location: Ukraine
Project Type: Produced
Product Launch Location: Ukraine
Packaging Contents: Cake
Packaging Substrate / Materials: Paper box
Printing Process: Offset printing

The aim of the VEGERIA brand is to bring to the market a product that inspires the consumer to a healthier diet and change the way they look at food.

Together with the client we’ve come a long way from pop icons to Vedic culture, dived deep into category semantics, and came up with a pearl – a well-rounded name that fits the product perfectly, VEGERIA — the galaxy of vegetarian sweets, pastries, cakes, and pies.

The logo combines the birth of a new star over a flower as a symbol of the emergence of a new brand in harmony with the world. 🌿

The client set the task to develop a bright and memorable packaging for the Napoleon cake with coconut flavor. The proposed design has rich colors and a reference to the tropical garden paradise. The vibrant colors of VEGERIA packaging keep a playful mood.

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