Design: Yeraz Gokbas
Project Type: Produced
Client: Artisan Anatolia
Product Launch Location: Turkey
Packaging Contents: Earrings, necklace, sweater, cardigan, iPad case, planter
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing, Digital printing
Artisan Anatolia, adapting the values of the past to the present, was established with a mission of emphasizing the manual labor of all artisans, but primarily women, both in Turkey and worldwide. They introduce you to talented handicraft producers by working with women artisans in different parts of Turkey. The illustrations that are part of the branding tell the story of Anatolia, by using cultural/mythological symbols, such as fruits, animals, sun, moon and stars. Eye, hand and pottery illustrations are also used in order to highlight the handicraft aspect of the brand.
The packaging designs included: box, tissue paper, sticker, 2 different tag labels, thank you card, and an earring card.