Finn Crisp

Agency: BrandMe
Photographer: Ken Field
Location: United Kingdom
Project Type: Produced
Client: Finn Crisp
Product Launch Location: Global
Packaging Contents: Snacks

As savoury snacking becomes more diverse and sophisticated, how can leading brands ensure they are keeping up with the speed of change?

Finnish category leader, Finn Crisp, has launched a new, reformulated snacking range that packs more taste in while offering consumers a wider variety of flavour options, and they needed the packaging design to clearly communicate it.

Our new design celebrates Finn Crisp’s snacking expertise, building the emotion and taste experience into its new and contemporary visual identity. With a darker, more indulgent colour palette and a photography-focused design system, the new branding gives the range the premium look and feel it needed to reinstate its status as a modern, desirable and iconic brand.