Design: André Luiz Candeloro
Project Type: Produced
Product Launch Location: Americas
Packaging Contents: Beauty
Packaging Substrate / Materials: Cardboard, Glass, BOPP paper
Printing Process: Offset, Digital Printing
At GuacBeauty, we set out to build much more than a superior skincare line that effectively nourishes, replenishes and protects. From the beginning, we dedicated ourselves to creating an optimized way of living one that first admires the inside before looking out; one that measures sublime comfort by the body’s mental and physical health; one that encourages greater capacity for empathy; one that strikes a balance between still, silent awareness and proactive, positive impact.
We believed that the only way forward was down a path of inclusivity, where individuals, communities and all of humanity would thrive. But how would we do what our world leaders could not? How would we bring everyone together? We knew that if there was one shared appreciation on this earth, it would be towards our namesake and honorary food group, GUACAMOLE.
And with that, we planted the seed and let it grow. GuacBeauty brings out the very best in your skin by deconstructing and reuniting the fascinating and insanely beneficial ingredients of guacamole. At GuacBeauty, we are proving that skincare can be a party, and nothing goes together better than the stuff of nature. GuacBeauty is all about inner beauty, self-confidence and love. We live by the guiding principles that we are all entirely unique, we each deserve luxury, and skincare really can be this much fun.
The work uses common printing modes, but associated with a lively and vibrant design. Thus, the design gains power and communicates in a sophisticated and natural way.